Technology

Digital & Innovation


Innovation and digital strategy from the ground up

Combining Data, AI & Technology for Better Experiences


Your Strategy Lays the Foundation for Success

The three pillars of digital transformation and innovation


Successful digital transformation and innovation hinges on several key elements. First, a comprehensive strategic vision is essential, ensuring that technology adoption aligns with your business goals.


Second, you need to take a customer- or client-centric approach, focusing on enhancing customer experiences through personalised solutions and responsive services.


Third, an agile framework is necessary to develop processes that enable quick responses to market changes and future demand. These three pillars apply across all areas of digital transformation, whether you are upgrading the technology stack in a single department, your start-up or a global enterprise. 

We act as your strategic partner


We work closely with our clients to design, build and scale transformative digital solutions, focusing on areas like data analytics, automated operations, AI and human-centred design. We also take care to analyse the impact of change on your workforce, providing adequate training and establishing a communication strategy to ensure your people stay on board.

"The advantage for PageGroup was an ability to ensure the network is optimised for applications at all times. This ensured a more robust and performant end-user experience. Network architects and managers were able to use this information to properly plan for business changes ahead."

PageGroup Case Study

33%


Adoption of GenAI worldwide by businesses

1300%


The average ROI of enterprises using business data & analytics

90%


Of organisations worldwide have implemented cloud technologies

3.5x


Companies with a culture of innovation are 3.5 times more likely to outperform their peers

Build from the Ground Up

The six critical areas of digital transformation, innovation, data and AI


Digital Strategy & Roadmap

A well-crafted digital strategy and roadmap offers a clear vision and direction, seamlessly aligning technology initiatives with business objectives. This strategic planning ensures that every workstream is intentional and coordinated, effectively minimising risks, sharing resources and maximising returns.

Agility & Innovation

An agile mindset allows organisations to quickly adapt to evolving market dynamics and customer expectations, ensuring they remain competitive and relevant. By embracing agile methodologies, you can streamline processes, enhance collaboration, and accelerate the delivery of new products and services.

Modern Technology Architecture

A modern architecture is the key to enhancing customer experience, cost efficiency, security, scalability, reliability, and agility. For example, by leveraging the cloud, you can adopt practices like DevOps while unlocking IoT and AI potential. An agile design approach anticipates future needs and elevates customer experience.

Digital Change Plan

A well-structured digital change plan ensures that your business is prepared for the shifts that accompany transformation, fostering a culture of change readiness and resilience. Effective change management involves engaging stakeholders, communicating your vision, and providing the necessary training and support to ease transitions.

Data Strategy & Analytics

A watertight data strategy ensures that businesses can effectively harness the power of data to inform decision-making and uncover new opportunities. Central to this strategy is data management and security, which establishes the frameworks and policies necessary to maintain data quality, cyber security and compliance. 

Digital Upskilling

Digital upskilling empowers your workforce to effectively utilise new tools and technologies, fostering a culture of continuous learning and development. By investing in comprehensive training programs, you can bridge skill gaps, boost productivity, and inspire innovation.

Speak to one of our experts


How we help our clients

Our team of experts has decades of experience in complex digital transformation strategies

Digital Transformation

Our comprehensive transformation platform is designed to provide the architecture, frameworks, technology & people skills to lay the foundations for innovation and agility.

Data & AI

We leverage data analytics and AI to transform operations, enhance decision-making, and uncover strategic insights. Our solutions automate tasks and streamline workflows, boosting efficiency and freeing resources for innovation.

Innovation

We help you to establish the frameworks and mindsets essential for a culture of innovation. This in turn creates an innovation pipeline capable of delivering exponential ROI & widening your competitive edge.

Architecture & CIO

We align your IT infrastructure with strategic goals, offering guidance for seamless technology integration to ensure agility & competitiveness. We also offer a fractional CIO who will tailor solutions to enhance efficiency, drive innovation, and optimise resources.

Additional Services


Our Process


An iterative approach to digital transformation

1|

Create a Strategy


Evaluate existing digital systems and processes to identify inefficiencies and areas for improvement. Then define clear goals that will give ROI and which align with core business goals.

2|

Workforce Preparation


Assess change readiness and workforce resilience levels in your organisation. Then communicate the 'why' of change to ensure everyone understands the benefits and reasons for  change.

3|

Capability Development


Develop the necessary capabilities to implement the chosen digital initiatives effectively. Use change management and agile project management methodologies to control costs and mitigate risk.

4|

Scale & Monitor


Use DevOps practices to enable rapid and reliable software development, testing, and deployment. Track progress against defined goals and make necessary adjustments as you scale your tech stack.

Don't ignore the human factor

Change Management methodologies are crucial for reducing workforce and stakeholder resistance in digital transformation projects, which often arises from fear of the unknown and disruption of established routines.


As organisations implement new technologies and processes, stakeholders may feel threatened or uneasy, making effective change management essential to facilitate a smoother transition and ensure successful adoption of digital initiatives.

GO TO SERVICE
David Lewis against a blurred office background

Our Digital & Innovation capability is led by David Lewis

Managing Partner - Digital & Innovation

David’s directorial roles have included positions at Trapezo, Sony Music, and the co-founding of One5 Corporation in Romania. After selling One5, David held key positions at M9Global Limited, Tech Mahindra, and Infosys, where he led the largest online transformation in the telecommunications industry for Europe.


In 2012, David became the Practice Head of an Advanced Solutions Group for Cognizant, shaping the company’s first digital transformation group with global influence. In 2017, he joined the UK Cabinet Office as the Director of Delivery and Support and adviser to the Director General of Government Digital Service, before establishing the Chief Digital and Information Officer function in 2019. During this time, he independently reviewed government technology projects.


Since leaving the Cabinet Office, David has contributed to organisations such as the New Lottery Company, Capita, and BetterGov. Additionally, he serves as a Non-Executive Director for SSV Capital Ltd, and is a dedicated Trustee for the Carers Network, in line with his commitment to giving back to society.

Our team can be your team


Our team of experts have multiple decades of experience across many different business environments and across various geographies.


We can build you a specialised team with the skillset and expertise required to meet the demands of your industry.


Our combination of expertise and an intelligent methodology is what realises tangible financial benefits for clients.

Our Digital Experts

Case Studies


The back of a car.
by Jason Jennings 21 December 2023
Using our significant experience in project management to roll out an effective and consistent delivery programme Client is a multinational oil and gas company with a strong focus on the renewable energy market and electric vehicle charging. They have a large portfolio of company owned sites in the UK, Europe, US, Australia, and New Zealand—and they aim to offer EV charging services in all of these locations. EV charging services will be provided at both company-owned, and dealer-owned sites in every region. The client's main focus is on building high priority EV charging hub sites together with their strategic partners in the centre of big cities (e.g., London, Amsterdam, etc.) or other high profile locations like the NEC in Birmingham, UK. Project Overview The client wants to invest into network infrastructure (WAN, LAN, WLAN) to provide EV charger connectivity with a PCI compliant payment solution, in order to deliver a reliable and secure service and the best customer experience possible. The goal is to provide the same experience and services on all EV charging sites that carry the client’s logo while not being directly in charge of making decisions as to which locations will be equipped with EV chargers. As the EV estate grows, there will be new partners and new sites coming into scope constantly. This EV charging programme delivery needs to be closely aligned with other network upgrade programmes running simultaneously on all customer owned/operated sites in multiple countries. The client approached us to support the development and implementation of a ‘cookie-cutter’ network connectivity solution that would be accepted and implemented in cooperation with their teams responsible for the deployment. Specific Challenges Client's huge efforts to establish themselves in the EV charging market in UK, EU, ANZ, and US led to a significant disconnect between company departments involved in the programme delivery. Most of the client's attention was placed towards finding the right partners for the EV charging hardware, but there was no dedicated point of contact to provide expert advice on the network connectivity—as this aspect of the delivery had not been properly assessed before deployment activities started. This disconnect led to a missed opportunity to leverage customer owned network infrastructure, which was pre-existing at most EV charging locations. The lack of cooperation and visibility across departments involved in the EV charging programme led to different engineering and networking standards used in the countries that are part of the EV charging programme, resulting in not only the customer incurring unnecessary costs of the rework/re-design, but also the monthly recurring charges of an inadequate network solution. The complexity of the programme required a large number of teams to be mobilised and focused on delivery in each country/region. Specific teams were set up to promote the EV charging services to other strategic partners with various types of offers. None of these teams cooperated with the network connectivity teams in any efficient, regular, or scalable manner. And although a high level agreement was made to promote a single, cookie-cutter network connectivity solution (moving away from SIM cards towards hard wired connectivity), no steps were taken to translate this agreement into action on a global scale. Solutions Our first objective was to understand the organisational structure of the various departments working on the EV charging programme. The access to site designs, engineering standards, site plans, and future deployment plans was crucial to understanding the scope and to propose a viable network solution. At the end of this investigation, we had 1291 sites of various sizes in scope, spread across 8 countries and 3 continents. This scope was always changing as the number of sites was set not by our client's team, but by an altogether different department. Due to global chip shortages, the lead time on network equipment has been 3-4 times longer than normal, so it became critical to ensure that purchase orders were placed in time and the costs included in the appropriate budgets. Once we understood the scope and targets the client was set to achieve, we finalised the solution and calculated the amount of network equipment needed to deliver the service. We managed the network equipment ordering and delivery process. At the same time, we were informed of a BT/Openreach partnership with our customer and were asked to manage the delivery of the lines for high priority EV hub sites. We became the main point of contact and immediately saw the challenges with new line deliveries. As part of the feasibility study, they required us to know not only which BT products were available on each potential EV hub location, but also what point of connection BT/Openreach use to connect from, and what route the new line would need to take. This requirement was resolved by ordering and managing standalone surveys and by requesting a dedicated Openreach Project manager who would support all new line deliveries for our customer. Further Challenges The next challenge was to ensure all sites have the necessary network infrastructure provided during the civil works for the EV chargers. This way, the cabling is done by the same EPC who is pulling electric cables, therefore minimising the costs of this activity and reducing the duration. The EPC contractors needed a clear set of instructions and SoW. Our team took the initiative to put the necessary documentation together and work with the customer’s global engineering teams to add this new requirement to their official engineering standards. During this lengthy process, the client was not only extending the scope of various types of delivery (i.e. greenfield sites v. brownfield sites; unmanned sites v. large retail sites) but also discovering new devices requiring network connectivity as per the EV chargers manufacturers’ designs, e.g. LV pillars. This new standard was crucial in implementing a new network connectivity design that ensured all EV charging sites utilise customer’s pre-existing network infrastructure, which was uplifted if necessary, e.g. bandwidth increase on an existing circuit, additional switch/access point installed and configured, etc. Our team was tasked to make the decision and chose an approach which is site specific but also in line with the ‘cookie-cutter’ solution our client requested. As the client's EV estate grew, it became obvious that our team needs to work more closely with product owners and have access to technical specs of various EV charger manufacturers. Each model posed a new challenge as some manufacturers did not have ethernet connectivity enabled for the specific charger or are using a single unmanaged network device to provide connectivity for up to 4 chargers at the same time. These variants needed to be explored and captured in the network design documents, and signed off by client network architects and digital security. We also had to ensure the new network solution contains provisions for a PCI compliant payment solution. The biggest challenge has always been communication. Decisions made at a high level were not properly communicated to all the team leads and our team was put in a position where we had to explain decisions and requests to various technical and non-technical departments within its organisation—as well as to their third party vendors and other suppliers. Securing their support and trust, necessary for implementation of the new network solution, required building a strong relationship and gaining knowledge of their SoW, targets and approaches. Outcomes & Results 1. First EV Hub in Luxembourg The solution we managed to design and implement was successfully deployed in a pilot site in Luxembourg, which was the first EV hub site the client has delivered in this country. 2. 8 Sites in the Netherlands The biggest impact was on client's market in the Netherlands, with 8 hub sites delivered: generating revenue of 762,000 euros YTD. 3. Sites in the US and UK We are rolling out the approved 'cookie-cutter' solution to hub sites in the US and UK/ 4. Single Point of Contact Providing guidance to various teams involved in the EV charging delivery - we became a single point of contact for any network connectivity-related questions, from EV chargers to payment terminals. 5. Cost Projections We were asked to put together cost projections for 2024/2025, based on the EV charging offers the client provided. 6. Further Expansion Requested to deliver network connectivity for EV chargers in 9 countries across 3 continents.
A green-walled hospital room.
by Mario Hanzek 22 September 2023
By implementing a VoIP system to reduce costs, promote collaboration, and streamline patient care Our Partner and VoIP expert, Mario Hanzek, recently completed a telephony transformation project for one of the major Healthcare NHS Foundation Trusts, with over 4,000 telephony users. The project aimed to exchange several of the original phone systems with a hosted state-of-the-art VoIP (Voice over Internet Protocol) system. The key objectives were to reduce costs, enhance flexibility, improve scalability, and ensure superior call quality. In doing so, Mario implemented, end-to-end encryption for enhanced security, seamless integration with existing platforms, and collaboration among employees and patients. Project Overview The NHS Foundation Trust was facing numerous communication challenges, the most significant being: Increased cost of maintenance contracts for on-premise telephony systems Call costs across multiple service providers Limited flexibility for remote working and long-distance collaboration between teams Outdated hardware These challenges disrupted communication within the organisation, therefore impacting operational efficiency and crucial patient care. Why VoIP? Cost Reduction: Implementing VoIP significantly reduces maintenance and call expenses. The organisation can now make calls over the internet, thus avoiding associated with traditional phone lines. Flexibility: With the new VoIP system, employees gained the flexibility to make calls from anywhere or any device with internet access. This is particularly beneficial for staff working remotely or in different healthcare facilities. Collaboration: The VoIP system promotes seamless collaboration among the trust's healthcare professionals, allowing for instant communication across various departments and with patients. This is further enhanced by the system's video conferencing and messaging capabilities. Scalability and Functionality: Using VoIP allows for easier scalability and flexibility to accommodate the growing needs of the healthcare organisation. Additional features, such as contact centres, voice recording, voicemail-to-email and call forwarding, were easily integrated, providing enhanced functionality as required, regardless of the user's location. Integration: The VoIP system slots in perfectly among the trust's existed applications and processes. This integration streamlined administrative tasks, improved patient management, and enhanced overall operational efficiency. Outcomes & Results 1. This successful telephony transformation project for the NHS Foundation Trust proves the positive impact that VoIP technology can have on communication within healthcare organisations. 2. The project successfully addressed challenges related to cost, flexibility, collaboration, scalability, and integration.
Pillars of a building lit up by technicolour lights.
8 August 2023
Ensuring that University of Bristol remains the university of choice for students, academics and partners in a globally competitive market The University of Bristol is a Russell Group University and a leader in many global league tables, including the QS World University Rankings where in 2023 it ranked 9th in the UK. To strengthen its competitive position, the University is undertaking an ambitious digital transformation strategy. As a foundation of this strategy, the Modern Network will deliver a significant increase in capacity, flexibility, automation, resilience, security and experience for all users. Cambridge Management Consulting was selected as the consulting firm to help the University establish and refine the requirements, design the network in collaboration with University of Bristol experts and lead the technical procurement for a Modern Network. Cambridge MC’s technical and commercial expertise helped University of Bristol navigate a complex procurement exercise and deliver the first stages of the transformation programme. The Challenge The current University of Bristol campus network requires significant modernisation to support the University’s Digital Strategy. All staff, students and visitors interact with the University's network every day, whether it's connecting a device to Wi-Fi, emailing a colleague, or running a session on the University’s Digital Learning Platform. The University of Bristol recognised that improving their global competitiveness requires a step change in the digital experience offered to all users and so it launched its Modern Network programme. Key objectives of the Modern Network are to introduce a high-performance network that gives users access to comprehensive teaching and learning resources, as well as specialist equipment, data, and scalable fibre for innovative research. The Modern Network programme also aims to enable students to connect with friends and family, and socialise online from wherever they are on campus, at any time, day or night. The new network will enhance the Wi-Fi coverage and capacity to give users the best digital experience round the clock. The University realises that a significant increase in network performance is needed to support data intensive activities, including centralised and de-centralised computing, large scale sensor networks, media rich applications like augmented and virtual reality, data intensive instrumentation and modelling. The architecture designed is going to be more flexible, highly scalable, adaptable and evergreen. Security will be improved to cope with the continuously evolving threat landscape and to enable Modern Network users to safely perform their activities from any location in the world, with a consistent, hassle-free experience. The Modern Network will deliver a reliable platform with world-class operational capabilities, making the services easy to consume, monitor and manage. The Strategy Cambridge Management Consulting used its expertise and knowledge to quickly establish a comprehensive set of requirements and to test market appetite to deliver a Modern Network via an RFI. Requirements Management used a structured approach based on a Cambridge MC requirements catalogue. This accelerated the process of engaging University of Bristol stakeholders to validate requirements and helped to shape the University’s procurement process. An efficient and comprehensive stakeholder engagement process also saw the development of multiple personas that were used to explain how the Modern Network would deliver capabilities for students, academics, researchers and professional services colleagues. Cambridge MC, in conjunction with the university, then helped to shape a structured procurement approach. Modern Network capabilities were put into 3 main procurement categories to provide purchasing and transformation flexibility. Cambridge MC led the Procurement technical dialogue. Working in partnership with experts from the University of Bristol, a highly scalable, flexible, secure and resilient target state network was designed. The design is modular and makes use of multiple technical patterns. This provides a repeatable, standardised way for the University to deliver capabilities that can have customised performance service and levels. To assist the Procurement activities, Cambridge MC also created a Model Modern Network. The Model allowed a consistent financial assessment to be made at each stage of the Procurement, including providing a detailed estimate of the transformation milestones and payments. The Cambridge MC team also shaped the Modern Network programme. It was broadly shaped into mobilisation, discovery, design, prove, pilot and deploy phases. Cambridge MC are providing support in the early transformation phase to help the University of Bristol deliver the ambitious programme. The resulting Modern Network will be a high performance, flexible, resilient and secure platform. It will introduce self-service and automation, such as zero touch deployments and autonomous networks for research activities. It will leverage programmatic control and AIOps to improve the digital experience and inclusiveness, sustainability and the global competitiveness of the University. A technical modernisation like this requires a similar shift to a world-class operating model. Cambridge MC supported the service management redesign throughout the procurement phase. Using comprehensive requirements structured around ITIL, the team co-designed the enhanced set of service capabilities and are now helping University of Bristol to introduce these services. The new service management approach will provide full end-to-end visibility of the network, formal SLAs and SLA management and enhanced fault, change, configuration and knowledge management. This will complement the new technical capabilities and provide significant benefits to the University. The Team Cambridge Management Consulting provided procurement, commercial, technical business analysis and service management expertise. Cambridge MC also provided expertise for the procurement and post-procurement implementation activity. Cambridge MC worked exceptionally well with the University's digital and procurement teams to ensure end-to-end success for the University. Not only did the Cambridge MC team help support, but they also provided extensive knowledge transfer to, the University to minimise the future need for external support, minimise future costs for external consultants and help further develop the in-house ICT and procurement capabilities. Outcomes & Results 1. Cambridge Management Consulting's attention to detail ensured there were clear winners of the Procurement lots, with no challenges or disaffected potential suppliers. The winners of the three lots were all world-class organisations with a desire to support the University with its ambition to deliver a first-class service. 2. Cambridge MC have since assisted the University with other aspects of their Digital Strategy and continue to be engaged to help University of Bristol transform.
The corner of a building with reflective glass windows.
10 October 2022
Meeting future needs by reaching the goal of cloud-first computing Cambridge Management Consulting was contracted to help PageGroup, a global resourcing company, undertake extensive SD-WAN transformation. The aim was to successfully procure and install the necessary infrastructure to achieve the high-level strategic goal of cloud-first computing. The Strategy We assisted PageGroup with project management and procurement, taking their network transport and management needs to market through RFI and RFP processes. This helped the company through the selection process to award for best-in-breed regional transport providers and an independent global-managed service provider. A More Agile Network For large companies like PageGroup that span geographically remote locations, the cloud offers the freedom to rapidly scale and connect systems. The advantages and agility this offers explains why over 94% of companies are now on cloud platforms. Adoption of SD-WAN as a solution for cloud infrastructures gave PageGroup a range of benefits: It unified their operation of complex networks SD-WAN can assess cloud-based applications and route them intelligently to increase performance A full-stack of security features is now available Increased the network flexibility Created a more-agile and cost efficient system A New Environment Because SD-WAN works at the application layer and makes decisions at a session or packet level, the advantage for PageGroup was an ability to ensure the network is optimised for applications at all times. This ensured a more robust and performant end-user experience. Network architects and managers were able to use this information to properly plan for business changes ahead. "Richard Brown has been key in shaping our network transformation. From strategy and SD-WAN to the detail of operational test plans, Richard's calm approach and considered manner across levels of detail and technical domains has bridged theory to reality, and helped give my stakeholders the confidence to move forward; with clarity on the real benefits of doing so." Mike Daley, Strategy and Architecture at PageGroup
SEE MORE INSIGHTS

"Cambridge MC supported the development and implementation of a ‘cookie-cutter’ network connectivity solution that would deliver a reliable and secure service and the best customer experience possible."


—Multinational oil & gas company


Digital Transformation insights


A satellite over planet Earth with the sun glowing in the top left
by Steve Tunnicliffe 15 October 2024
The Satellite Industry is in a Period of Momentous Transformation The satellite industry is going through a period of momentous transformation with the emergence of new entrants and new technologies in every segment of the value chain. For decades satellite communications have been dominated by a handful of GEO satellite manufacturers, satellite operators and ground segment manufacturers with almost a cottage-industry-like network of service providers and value-added manufacturers (BUCs, LNBs and antennas). This has been a linear and predictable business model with entirely proprietary technologies. We now see the emergence of new Non-Geostationary Orbit (NGSO), or multi orbit players in LEO, MEO and HEO building completely vertically integrated systems. This shift has significantly driven down capacity pricing: the price of satellite bandwidth for data services has dropped 77% over five years according to analysts Novaspace, formerly known as Euroconsult. Starlink, as the first to market, is making waves by disrupting market sectors historically monopolised by the established GEO players such as maritime, aero and enterprise connectivity. Two years ago, the industry would have dismissed Starlink's impact on maritime or aero connectivity segments. The sentiment was that Starlink has ‘no CIR’ (Committed Information Rate) and therefore would not be considered ‘reliable’ for mobile or critical communications. This notion has since been overturned and the naysayers have paid a price with a significant impact to revenues in maritime—the cruise industry in particular—with Starlink now making inroads into aviation and previously inviolable segments like defence. Starlink has also revolutionised satellite manufacturing, leveraging new technologies such as 3D printing to mass-produce satellites at a phenomenal rate, reducing costs to between $250,000 and $500,000 per satellite. The race is on, with Elon Musk’s Starlink trying to acquire as many subscribers as possible before the challengers like Amazon's Kuiper and Telesat's Lightspeed emerge. Forrester's Digital has predicted that SpaceX’s Starlink broadband-by-satellite system is likely to end 2025 with around 8 million customers (it ended 2024 with approximately 5 million), a remarkable growth rate when you consider that each of the leading GEO satellite operators typically have around 25,000 enterprise VSAT terminals activated. We also see the emergence of Small Sat and MicroGEO manufacturers disrupting traditional commercial models with innovations like satellite-as-a-service. This technology provides additional or targeted capacity for defence and government in hotspot areas. Twenty-five years ago, building and launching a satellite would have cost at least two billion USD. Now we see them being built and launched at a fraction of that cost (circa $60 million), reducing the price per gigabit equal to or below fibre. Starlink has also been fundamental to reducing launch costs. In 1981, launch costs were $147k per kilogram of payload. Starlink’s current generation of rockets have brought this down to $2300 and with the introduction of their new Starship rocket, Elon Musk is talking about a price as low as $100 per kilogram. This scale of reduction in launch costs is driving the democratisation of space by allowing new use cases for space to emerge. The satellite industry is also seeing unprecedented consolidation, coopetition and collaboration, creating a range of new offers to consumers, enterprise and governments. Significant transactions include: In April 2024, SES announced its intention to acquire rival Intelsat. If and when this completes, it will be a significant transaction In May 2023, Viasat completed its acquisition of Inmarsat In October 2023, Eutelsat and OneWeb completed their merger transaction In March 2024, prior to the SES announcement, Intelsat extended its partnership with competitor Eutelsat-OneWeb for LEO services.
A smooth golf-ball top of a modern building against a neon sky
by Duncan Clubb 10 September 2024
In a previous article, Building AI-ready Infrastructure, we looked at the challenges that face the builders of digital infrastructure to create the massive engines that will power the ‘AI Revolution’ – in particular, the mega-data centres that will host the training systems used in Generative AI platforms like ChatGPT.  Most of the attention in the data centre industry is on these monsters, but there is more to it that we need to consider. This article looks at the other uses, applications, and implications of AI, and the infrastructure required to maintain them. The Growth of Industrial AI There are many flavours of AI, and although much of the current focus is on Generative AI, commercial applications use all sorts of other techniques to get the benefits that AI can offer. Indeed, there are some AI experts who think that too much emphasis is being given to the prominent large language models, and that the market will require a more diverse model for deploying infrastructure that will support real-world applications. There are many examples of industrial and manufacturing applications using AI already to optimise, for example, production-line efficiency in factories. These systems take data from sensors and devices (e.g. cameras), and then control the manufacturing processes in real time to improve efficiency, or to reduce the use of raw ingredients – a great example being the use of specialist glues in the automobile industry for sticking windscreens to car bodies – an AI platform has been in use to reduce the amount of glue used without compromising the efficacy of the bond. This may sound, trivial but the quantities used globally mean that even small proportional savings can amount to huge monetary savings. This type of application, used across multiple industries, has enormous potential for saving precious resources (or money), and many industries have been using these techniques for years. However, it is mostly the large manufacturers and processing companies that have been able to exploit this. Deploying this type of system can be expensive and usually entails situating a lot of processing power close to the production line. This excludes smaller enterprises from being able to take advantage as the barrier to entry is too high and involves maintaining IT kit that is expensive and difficult to look after.
by Duncan Clubb 6 September 2024
Artificial Intelligence (AI) is the hottest topic in technology for many reasons, good and bad, but it’s happening and it’s here to stay, so how do we build the infrastructure necessary to support it? To start with, we should recognise that there are many forms of AI. The one that has created the most buzz is generative AI, as seen in ChatGPT, Meta's LLaMA, Claude, Google’s Gemini, and others. Generative AI relies on LLMs (Large Language Models) which have to be trained using vast amounts of data. These LLMs sit in data centres around the world, interconnected by vast fibre networks. The data centre industry has not stopped talking about AI for at least 18 months, as it gears up for an ‘explosion’ in demand for new capacity. Some of the most respected voices in technology have predicted immense amounts of growth in data centre requirements, with predictions of triple the current capacity within 10 years being at the conservative end. That’s three times the current global data centre market, which has taken 30 years or more to get to where it is today. And, when we say growth, we’re talking about power. AI systems will require three times more electricity than data centres currently consume. Depending on who you ask, that’s about 2-4% of today’s global electricity production. And we’re talking about tripling that, or more. Data Centres So, what is ‘AI-ready infrastructure’ and how are we going to build it? The two key elements are data centres (to house the AI systems) and networks (to connect them with the rest of the world). LLM training typically uses servers with GPUs (the chip of choice for AI) and, for various technical reasons, these work best when in close physical proximity to each other – in other words, GPUs work best in large numbers in large data centres. Not just that, but the new generations of GPUs work best in dense data centres, meaning that each rack or cabinet of AI kit needs a lot of power. Most data centres are designed to accommodate older kit that is not so power hungry. The average consumption globally is about 8kW per rack, although many still operate at about 2kW per rack. The latest nVidia (the leading GPU manufacturer) array needs a colossal 120kW per rack. The infrastructure inside a data centre designed for these beasts is complex: the cooling systems (GPUs run very hot) and electrical distribution systems are much harder to design and set up, and are also expensive. So, data centres for AI training systems are mostly going to be new, as adapting older facilities is a non-starter. So, where do you put them? Finding land next to the vast amounts of electricity required is increasingly difficult in many European countries, especially in the UK. Most of the utility grids in Europe are severely lacking in spare capacity, and building new grid connections and electricity generation is a slow and expensive process. The answer might be to locate these new AI data centres near new renewable energy generation sites, but those are few and far between, so land with access to power now carries a hefty premium. Small nuclear reactors could also be an answer but might take a few years to materialise – we know how to build them (witness the nuclear submarine industry) but getting planning permission to put them on land is another matter. All in all, the data centre industry seems to be at least a few years away from being able to provide the massive upgrade in capacity that is expected. Even solving the land/power problem leaves the issue of actually building a new scale of data centre, 10 or 20 times bigger than what most would consider to be a gigantic site today. It can be done, we can solve the engineering challenges, but these are huge construction projects. Networks What about the networks? Actually, although very little real research has been done on the impact of large-scale AI rollouts on existing networks, we might be in a better position. The fibre networks in the UK and many European countries have benefited from significant investment over the last few years, so coverage is a lot better than it used to be. That does not mean that fast and large fibre routes, which will be a necessity for most AI systems, are all there, but it will be easier to build out new capacity than it will be to find power. Still, what we really need is some serious research into the amount of data that will need to be moved about and how that maps with existing network infrastructure. All in all, we have more questions than answers. Some people in the infrastructure industry are sceptical that things will ever get to the scale that some are predicting, but most of us do expect it to happen – it’s just a matter of time, and the race has already begun. Cambridge Management Consulting Duncan Clubb is a Senior Partner at Cambridge Management Consulting, specialising in data centre and edge compute strategy. Duncan has extensive experience as an IT consultant and practitioner and has worked with many leading organisations in the financial, oil and gas, retail, and healthcare sectors. He is widely regarded as a leading expert and is a regular speaker at industry events. If you or your organisation require support preparing your Digital Infrastructure for the emerging AI-industry, you can read about our array of Data Centre services, and get in touch with Duncan Clubb, through our designated Telecoms, Media, and Technology service page.
Zoe Webster with office background and blue tint
by Zoë Webster 4 September 2024
This month we put the spotlight on Zoë Webster, Associate Consultant for AI, Digital & Innovation With over two decades in the Artificial Intelligence (AI) sphere, Zoë Webster is renowned as a practitioner and leader, recently recognised as one of AI Magazine’s Top 10 Women in AI in the UK and Europe (2024). At Cambridge Management Consulting, Zoë takes on the pivotal role of leading our AI initiatives and driving digital innovation. Leveraging her extensive experience in developing and applying novel AI techniques across diverse sectors such as retail, cyber security, defence, and health, Zoë is instrumental in shaping our AI strategy and implementation. Her unique ability to bridge the gap between the public and private sectors, coupled with her insights on the opportunities and risks of emerging technologies like Large Language Models, positions her perfectly to guide our clients through the complexities of digital transformation. Zoë’s expertise ensures that we remain at the forefront of AI advancements, delivering cutting-edge solutions that drive sustainable growth and innovation for our clients. An Introduction to Zoë's work Having been in the AI space for over 20 years, the past couple of years, since the launch of ChatGPT and the catapulting of AI into the public consciousness, have been in part eye-opening and in part déjà vu for me. The scale and reach are different to anything we have seen to date – I realised this when friends and family of all ages and backgrounds are talking about AI – but it is part of the well-cited technology hype pattern we have seen before in AI as specific techniques show promise (expert systems and neural networks, for example) and organisations see them as a way to solve current problems/challenges. I am fortunate in that I got into AI early. I describe myself as classically trained in that I learnt and experimented with the broad range of AI algorithms on different applications in my early career, so I understand that AI has much more to offer than whatever technique is currently in vogue. After developing and demonstrating novel AI techniques in a range of applications, I got the opportunity to learn more about the role of innovation to the wider economy and society through my time at Innovate UK, now part of UK Research and Innovation. From that, I understand the impact of technology and how business innovation can be accelerated given the right conditions and collaborations. My COVID-19 story includes the juggle of leading Innovate UK’s first COVID-19 innovation competition, to get critical grant funding out to businesses to ensure innovation could continue during this time, while attempting to home-school two children. During lockdown I joined BT, where I built and led their AI Centre of Enablement to scale up AI development and deployment across the company. Developing a machine learning model as a proof-of-concept is one thing, but it takes a whole other set of skills and approaches to successfully and safely deploy that model at scale and with real users, and then to repeat that for other models for different applications. Luckily, my breadth of experience as well as my deep AI expertise enabled me to set up and lead the team to specify and address dozens of AI opportunities. Even as the current developments in AI fail to quite live up to all the hype for everyone, organisations have an opportunity to apply the best and most relevant advancements to generate value, whether that is through customer acquisition, better customer service, better colleague experience, greater productivity or improved sustainability. This goes beyond the technology but to AI governance too, which means thinking carefully about how to practice AI responsibly. Working with Cambridge Management Consulting, I am excited to use my breadth and depth to help more organisations make the most of AI to create value in meaningful ways. To find out more about our AI, digital and innovation services, go to our Innovation service page or contact Zoë using the form below.
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