Unlock your
Market Potential
Successfully launching new products and services isn't just about having a strategy:
it's about having the right strategy for the right audience and the right amount of capital.
Your Go-to-Market plan should efficiently channel resources, target your ideal audience, and position your product to make noise in the market.
At Cambridge Management Consulting, we are passionate about driving your business to unparalleled heights. We founded Cambridge MC to work with start-ups in the Cambridge ecosystem, and GTM strategy remains one of our core areas of business.
Our Go-to-Market Services are delivered by a team of C-Suite leaders, founders, directors, Non-Executive Advisors, and board members.
What are your current
GTM Challenges?
Investment & Funding
- Have you effectively communicated the value proposition to potential investors?
- Do you understand and have relevant experience in the investment process?
- Do you have the necessary contacts in the investment community?
Customer Acquisition & Retention
- Has your market research correctly identified and profiled your target audience and their needs?
- What geographies are you targeting and who are your main competitors?
- How do you convert prospects into customers and scale your business quickly while maintaining service levels?
Distribution & Channel Management
- Have you selected the right distribution channels to ensure product availability and distribution?
- How are you ensuring efficient logistics and supply chain management to meet your demand?
Pricing Strategy
- Have you set a competitive yet profitable pricing structure?
- Are you adjusting to market responses and competitor actions while maintaining the perceived value of the product or service?
How we can help
We have expert teams waiting to help with every stage of your product launch and post-launch strategy
NEW MARKET ENTRY
Market Research & Segmentation
We conduct comprehensive market research to understand the target country’s (or countries') economic, political, cultural, and regulatory landscape. Then we identify key competitors and potential partners for distribution and product enhancement.
Customer Targeting & Product Adaptation
We uncover your brand's unique value proposition and position this offer by researching your target audience using advanced analytics, market segmentation, and consumer behaviour insights.
Regulatory Approvals
Navigate local regulations and obtain any necessary permits, licenses, or certifications. Comply with data protection, intellectual property, and industry-specific regulations.
ROUTE TO MARKET
Sales, Channel Strategy & Partnership Agreements
Identify and establish partnerships with local distributors, resellers, or channel partners to work with the sales team. Identify the training and development needs and establish the end-to-end processes to accelerate sales across all channels, ensuring this is underpinned by robust scalable platforms and processes.
Sales & Marketing Transformation
Develop a localised marketing strategy that includes digital marketing, advertising, and public relations. We will create a strong brand presence in your target market and a compelling pitch to your investors.
Our Go-to-Market services are led by Stuart Curzon
Managing Partner - CCO & Sales Expansion
Stuart is a Managing Partner and the Chief Commercial Officer (CCO). In addition to running the global sales operations for Cambridge MC, Stuart and his team work closely with our clients to scale their go-to-market strategy, increase market penetration, and transform sales and marketing to improve product mix, revenue growth, and profitability.
For the past 20 years Stuart has focused on building effective teams, primarily targeting Global 5000 enterprise clients in ICT and telecommunications. Stuart is an accomplished and versatile leader who excels at restructuring, expanding, and merging cross-regional teams. He is particularly experienced at managing geographically and culturally dispersed teams that deliver sales and marketing functions in different locations and marketplaces.
Bringing years of world class experience to your Strategy
Our team can be your team
Our team of experts have multiple decades of experience across many different business environments and across various geographies.
We can build you a specialised team with the skillset and expertise required to meet the demands of your industry.
Our combination of expertise and an intelligent methodology is what realises tangible financial benefits for clients.
Our GTM Experts
"Cambridge MC helped define the characteristics of VETRO’s ideal UK alt-net customer."
VETRO Case Study
Industry insights
Get in touch with our Consultants today
Case Studies
Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100
companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.
CASE STUDIES
A little bit about Cambridge MC
Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of over 200 senior executives in 22 countries.
Our purpose is to help our clients make a better impact on the world.
ABOUT CAMBRIDGE MC
