Technology

Innovation


Stay ahead of the curve with an innovation pipeline

Leading the way with Innovation


Invention is the key to longevity

Creating a solid foundation for a lifecycle of innovation


Your innovation pipeline and lifecycle is an essential growth catalyst, but very few companies have a successful methodology in place.


Creating the right conditions for innovation requires a high level of internal organisation as well as the necessary frameworks, tools and communication channels to plan, design and execute your ideas. Done well, an innovation pipeline can generate exponential ROI, disrupt your market and widen the gap over your competitors. Put simply, companies that consistently innovate will stand the test of time.

“If you look at history, innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.”

Steven Johnson

94%


Of managers are dissatisfied with their company's innovation

<50%


Of companies have a formal innovation process

84%


Of executives agree that innovation is vital for growth strategy

$3.4tr 


The amount invested globally on innovation in 2020

Our unique Approach

Innovation strategies that give exponential ROI


End-to-End Support

From the initial strategy ideation through to a fully scaled implementation, our focus remains on empowering you with the crucial innovation capabilities required for launching and sustaining products at scale.

Customer Focus

Our primary focus is aligning your objectives with the expectations and demands of your customer base. This customer-centric approach guarantees that your innovation efforts are precise and impactful.

Innovation Labs

We work with a range of partners who specialise in innovation labs and workshops—as well as working with students, schools and universities to create mutually beneficial links with your local communities.

Culture of Innovation

We can help you build an innovation culture that embeds innovation strategies and feedback loops across your organisation.

Speak to one of our experts


How we help our clients

Our team of experts has decades of experience providing Innovation strategies to both private and public companies

Innovation Strategy

By analysing current market conditions and internal capabilities, we can support you to create a clear and actionable plan to promote innovation, establish goals, and develop a structured process for ideation and delivery, all while remaining aligned with your broader business strategy.

Product Development

We are equipped with Product Development services to support you in bringing a product to market at any stage in the process, from ideation, opportunity analysis, and validation, to market research, design, prototyping, and launch.

Innovation Workshops

Our experts can design and implement interactive sessions and encourage participation from your organisation to promote creativity and collaborative thinking in order to drive innovation. These can be tailored to address any specific challenges that you are facing, or focus on any opportunities on your horizon.

Our Process


An iterative approach to innovation

1| Strategy


Design an innovation strategy that aligns with your mission-critical goals. We conduct external analysis to grasp the trends influencing customer behaviour and market dynamics, which allows us to identify high-return domains for your innovation investments

2| Workshops & Labs


We focus on dismantling the traditional barriers that hold back creativity and collaboration, such as silos and geographical limitations. Our goal is to cultivate a culture of innovation throughout your company, ensuring that every corner of your business is engaged and contributing to your pipeline.

3| Sprints


In a world where product and business model lifecycles are rapidly shrinking, immediate and bold steps are vital. Collaborating closely with our clients, we engage in a dynamic, sprint-based methodology to swiftly develop and release minimum viable products (MVPs) that align with the overall strategy

4| Lifecycle & Pipeline


We identify a strategic course to acquire the capabilities required to foster innovation; whether it be through corporate venturing, forging strategic partnerships, making targeted acquisitions, or fostering internal development. This ensures your innovation ecosystem remains dynamic, scalable, and aligned with goals.

Our team can be your team


Our team of experts have multiple decades of experience across many different business environments and across various geographies.


We can build you a specialised team with the skillset and expertise required to meet the demands of your industry.


Our combination of expertise and an intelligent methodology is what realises tangible financial benefits for clients.

CONTACT THE TEAM

Our Innovation Experts

Innovation Case Study
Delivery of Global EV Charging Hubs


A multinational client wanted to invest into network infrastructure (WAN, LAN, WLAN) to provide EV charger connectivity with a PCI compliant payment solution, in order to deliver a reliable and secure service and the best customer experience possible across a portfolio of global sites. 


The goal was to provide the same experience and services on all EV charging sites that carry the client’s logo while not being directly in charge of making decisions as to which locations will be equipped with EV chargers.


This EV charging programme delivery needs to be closely aligned with other network upgrade programmes running simultaneously on all customer owned/operated sites in multiple countries. 


The client approached us to support the development and implementation of a ‘cookie-cutter’ network connectivity solution that would be accepted and implemented in cooperation with their teams responsible for the deployment.

READ CASE STUDY

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”


Jeff Bezos

Industry Insights


by Mauro Mortali 9 May 2026
We were approached by a global networking systems, services, and software company that specialises in optical and routing solutions. Their technology helps carriers, enterprises, and governments build more efficient and scalable networks, particularly for high-bandwidth applications like 5G, cloud computing, and AI-driven networking. Africa is a key strategic market for this client. They are also playing an active role in advancing outlined 5G technology on the continent, emphasising a focus on routing and switching aggregation components, network slicing, and monetisation. The Opportunity The client engaged Cambridge MC to provide external insight and support to augment and accelerate the progress of their Go-to-Market plans for Africa. We proposed our in-house rapid Strategy Stress Test that delivers key insights across areas of your strategy using a 1–5 health-scoring matrix. The client's aim is to grow market share in the region with a precisely focussed strategy that targets their market with key propositions and solutions. We were engaged to review this strategy and their plans for the region, identifying critical opportunities and gaps with a quick turnaround. Approach We used our Rapid Strategy Stress Test methodology which provides: Target geographies, opportunities, and partners for resource effectiveness and success maximisation Assessment of client's Go-to-Market Strategy including identification and testing of key assumptions Identification of new opportunities and any gaps in the strategy Recommendations on how best to capitalise on the market and accelerate their route to success This included carrying out target addressable and client-addressable market sizing by country for the Optical, Data Centre Interconnect, Routing and Switching portfolios; competitor market share analysis; analysis of current and planned data centre build in the target countries; future trend analysis, including Political, Economic, Social, Technological, Legal and Environmental trends by country. We put their GtM strategy and plans through our Stress Test framework, scoring capabilities against best-in-class – across 11 parameters such as Market Potential, Adaptability to Local Needs, Pricing and Marketing & Demand Generation. Recommendations were made against each of the 11 areas relating to opportunities to accelerate their GtM strategy. In order to support effective targeting of resources into key countries, we developed a country prioritisation framework across 15 parameters, such as GDP growth, energy supply, stability of regulatory environment, and ease of doing business. This quantitative assessment was supplemented with the real world experience of our Africa experts. 
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Get in touch with our team today


We are a highly collaborative team of senior-level executive professionals able to adapt to any challenge, however niche & challenging.

+44 (0)1223 750335

info@cambridgemc.com

Contact Form - Innovation

Case Studies


Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100 companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.

CASE STUDIES

A little bit about Cambridge MC


Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of over 200 senior executives in 22 countries.


Our purpose is to help our clients have a better impact on the world.

ABOUT CAMBRIDGE MC