Startup Services

Navigating the Investment Landscape

Navigating the complexities of PE and CV funding involves many hidden risks, making it essential to find a trusted partner who is experienced in the investment landscape and well-connected in your sector.

Identifying the Right Investors

It is crucial to identify investors who share your long-term goals, understand your market, and are committed to supporting your journey towards success. This alignment ensures a collaborative relationship that can significantly improve your chance of success.

Valuation and Negotiation

A fair valuation is essential as it impacts the equity you give up and the control you retain over your company. Overvaluation can deter potential investors, while undervaluation can lead to significant dilution of ownership. Effective negotiation is key to achieving terms that support your business’ growth while protecting your interests. 

Market Position & Differentiation

Investors need to see that you thoroughly understand your target market and have conducted detailed market research. This involves identifying your unique value proposition and how your product or service stands out from competitors. Effective market positioning requires ongoing product adaptation, rigorous testing, and strategic pricing to meet market preferences.

Navigate the complex journey to investment with our years of experience across multiple sectors and geographies

Commercial & Technical Due Diligence

Our team will decode your market position, competition, and revenue models, while also reviewing your business plan, strategy, and financial projections. On the technical side, we will analyse your tech stack, product processes, and IP to find strengths and risks, ensuring your technology aligns with industry standards and investor expectations.

Funding Strategy

We help you develop a clear and coherent funding plan that outlines your financial needs, investment stages, and milestones. This strategic roadmap ensures you are well-prepared to meet investor expectations and achieve your growth targets.

Market Research & Positioning

Provides start-ups with critical insights and strategies to effectively navigate their target market and stand out from competitors. By conducting comprehensive market analysis and identifying key trends, this service enables you to understand customer needs, refine your value proposition, and optimise your pricing.

Go-to-Market Strategy

A key plan to create confidence with investors, your GTM plan should focus on measurability, executability, and repeatability. We have a range of GTM services that cover all aspects of pre- to post-investment strategy.

Pitch Decks & Messaging

Equips you with the tools and a clear narrative to captivate investors and secure funding. By crafting compelling pitch decks and refining your core messaging, this service ensures that your business story is clear, persuasive, and aligned with investor expectations.

Investor Outreach & Networking

Use our global contacts, industry partners, and experience across many sectors and geographies to reach out to investors who share your goals and values.

Get in touch with our team today

Every member of our investment team is a thought leader who has made significant contributions to multiple businesses

Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of over 200 senior executives in 22 countries.

Our purpose is to help our clients make a better impact on the world.