Technology

Data & AI


Transforming your business operations with new technologies

Using AI & Innovation to Improve Business Performance


We Make Sure AI
Adds to your Business

Implement AI in the right way to realise its full potential


In a technology-driven environment, integrating AI and digital technologies is essential to scale your business and increase market share over your competitors.


Organisations use these tools to optimise their operations, enhance customer experiences, and drive innovation. AI applications like predictive analytics, personalised marketing, automated customer service, and advanced data processing offer substantial opportunities to improve your business performance.


Despite the opportunities, many businesses encounter significant challenges in effectively implementing AI and digital solutions.

What are the challenges to

AI Adoption?


Common challenges that prevent a return on investment:

  • Complexity of Technology: Understanding and integrating sophisticated AI technologies can be daunting.


  • Data Quality Issues: Ensuring high-quality data is crucial for successful AI application.


  • Talent Shortage: There is a shortage of skilled professionals who can develop and manage AI systems.


  • Alignment with Business Goals: AI initiatives must align with overall business strategies to deliver tangible results.


  • Ethical Considerations: Addressing concerns around bias, accountability, and transparency in AI systems.

How we help our clients

Our team of experts has decades of experience providing Digital Strategy services to both private and public companies

Data Foundations

With a solid data foundation in place, your organisation can fully utilise its data resources. This allows you to transform unprocessed information into valuable insights that lead to well-informed decision-making and strategic growth.

Data Engineering

Investing in our data engineering services ensures that your business can harness the full potential of its data, paving the way for insights as a service and driving sustainable growth.

Data Strategy

A well-defined data strategy not only aligns data initiatives with business goals but also incorporates elements of risk management and talent strategy to ensure sustainable growth and innovation.

Data Analytics

Helps to identify data patterns to boost efficiency and innovation. Real-time analytics transform customer service with instant feedback and improved user experience. Predictive analytics enhances inventory management by forecasting demand and reducing costs.

AI Strategy & Delivery

An effective AI strategy & deployment not only drives innovation but also ensures sustainable growth and competitive advantage in today's rapidly evolving technology landscape.

AI Innovation

Develop and evolve AI models, integrate them with existing systems, and operationalise AI in business processes to ensure successful execution of AI projects that deliver tangible business value.

AI Governance

AI Governance ensures ethical, compliant, and effective AI implementation, enhancing decision-making and risk management to drive innovation, trust, and competitive advantage for your business.

Speak to one of our experts

Additional Services


83%


Of companies claim that AI is a top priority in their business plans

48%


Of businesses use some form of AI to utilise big data effectively

9 in 10


9 in 10 organisations invest in AI to give them a competitive edge over their rivals

40%


The expected rise in productivity due to AI

“It’s not about displacing humans, it’s about humanizing the digital experience.”

Rob Garf, Vice President and General Manager, Salesforce Retail

Simon Brueckheimer against a blurred office background

Our Data & AI service is led by Simon Brueckheimer

Professional Services Consultant

Simon is an accomplished CTO and professional services consultant with a rich background in the telecommunications and IT industries. He is an expert in data collection, analysis, and the development of bespoke applications. His proficiency in adapting technology and operations in line with business strategy has made him a sought-after consultant for over 20 years. His innovative approach to problem-solving has led to the creation of a suite of customisable tools designed to better integrate and automate IT and processes around networking, thereby enhancing operational efficiency and agility.


Simon's expertise includes digital transformation, where he has led the successful delivery of solutions for providers of all sizes and in all regions. His work in network transformation has resulted in significant contracts with major companies such as Verizon, AT&T, Lumen, and Windstream. As a consultant, Simon promotes proactive product and infrastructure lifecycle management, demonstrating his commitment to driving digital transformation across the industry.

Our team can be your team


Our team of experts have multiple decades of experience across many different business environments and across various geographies.


We can build you a specialised team with the skillset and expertise required to meet the demands of your industry.


Our combination of expertise and an intelligent methodology is what realises tangible financial benefits for clients.

Our Data & AI Experts

Get in touch with our Consultants today


We are a highly collaborative team of senior-level executive professionals able to adapt to any challenge, however niche & challenging.

+44 (0)1223 750335

info@cambridgemc.com

Contact Form - Dat & AI

Case Studies


Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100 companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.

CASE STUDIES

A little bit about Cambridge MC


Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of talent. We are your growth catalyst.


Our purpose is to help our clients make a better impact on the world.

ABOUT CAMBRIDGE MC

"This next generation of AI will reshape every software category and every business, including our own. Although this new era promises great opportunity, it demands even greater responsibility from companies like ours."


Satya Nadella, CEO at Microsoft, 2023

"AI will reshape every business"

Data & AI insights


Rainbow wave of colours in segments that spiral
by Rob Price 20 November 2024
The Urgency for Efficiency in Local Government The financial challenges facing Local Governments in the UK over the past few years have been impossible to ignore. In 2023 alone, Birmingham City, Nottingham City, and Woking Borough councils were all reported ‘bankrupt’. Clearly, the realities of growing and aging populations, increasing poverty, and strained funding are putting greater pressures than previously realised. Specifically, this is challenging social care, and housing and accommodation, which are both suffering from an increased need in funding which is not available. At the recent ‘Future of Britain: Governing in the Age of AI’ conference (July 2024), organised by the Tony Blair Institute for Global Change, speakers suggested that the only opportunity presenting itself currently is the recent steps forward in Artificial Intelligence (AI), specifically Generative AI and Large Language Models. Needless to say, it will require more than poems on ChatGPT or images on Midjourney to drive improvements in local services provisions. However, in the last year we have seen an AI development that shows promise, albeit with translation into reliable operations with secure environments. This new development is being referred to as Agentic AI, or multi-AI agent teams. But what does this new technology offer for Local Governments? What is Agentic AI? Agentic AI represents a shift from traditional centralised AI models to a distributed system comprising multiple specialised Agents working collaboratively. This approach allows for the division and specialisation of tasks among trained AI agents, which can efficiently solve complex problems by leveraging the strengths of each individual Agent within their specialised domain. Agentic AI offers several distinct advantages over a traditional Large Language Models (LLMs), which are particularly relevant for environments where accuracy, transparency and security are paramount. Imagine you are a council leader, with the power to bring the best people, with the best knowledge and information at hand, into a room to solve every problem statement that you are currently facing. Now, imagine that you can quickly create AI Agents with that same knowledge and information at hand, and the ability to effectively collaborate to solve those problems. It probably sounds farfetched, and yet there are already examples of this technology working effectively in secure organisations within the UK. In this article, we explore the implications of Agentic AI for Local Government spending, procurement, delivery, and HR functions. Budgeting & Spend Management: Enhancing Precision & Reducing Costs What have you got planned over the next few years? What do you have to do vs what do you want to do? What variables play into those decisions? These questions may cover capital projects, provision of housing, technology products, or services reform—such as social care, operations, pensions, and more. Imagine this use case: you are able to do a budgetary cost estimate of everything in minutes, with multiple scenarios and risk analysis for each to a degree of confidence in the execution of the project or service within the price given, as well as proactive recommended interventions to de-risk. This can all be done with Agentic AI, which has already delivered time savings in central government by a factor in excess of 100x, with massive cost decreases too. This technology can provide completely calculated cost estimated and full referenceability in less than half an hour. This doesn’t work entirely by magic. It can be preconfigured to apply your estimate methodologies and local policies and understand what has been done before, but it learns over time, and will continue to verify from other sources, including talking to your employees. However, you would be amazed at the results observed in only weeks. Also, ask yourself this question: How do you find the most accurate budget estimate? Is it better to have a team follow a process to get one answer over time, or to apply a distribution curve to 100-1000 automatically generated estimates for multiple scenarios to determine what is statistically most likely? Agentic AI will give you a customisable set of accurate estimates, with as many parameters as you require, in a fraction of the time and cost. We help you build an Agentic AI team configured to support your project managers, service managers, and operational leaders in everything that they do. This can include accelerating onboarding, gaining excess to deep expertise, making informed recommendations, and working in conjunction with your teams. People have long worried about AI replacing humans, but what if it could be harnessed effectively to help superpower your teams? Agentic AI is a paradigm shift in budget planning and prioritisation, as well as reducing the risks of delay and cost slippage through provision of reliable budgetary estimates for everything Local Governments want to execute. Procurement: Accelerating Processes and Reducing Acquisition Costs Agentic AI can also be harnessed to improve the entire set of processes in the procurement cycle, with a focus on reducing risk and reducing elapsed time to next-step outcomes. There are already established Generative AI solutions that write bid responses, and soon they are likely to generate requirements documents such as ITTs, RFPs, and even contracts. There are AI solutions that enable global search for any widget in any geography, producing Gartner-style sophisticated reports, in hours, on recommended options—enabling procurement teams to source suppliers far more quickly. In addition, Agentic AI will provide effective decision-making solutions that assist with the review of responses to determine risks, costs, and gaps. There are now two approaches to accelerating the procurement process. The first is traditional, mapping out the end-to-end process, determining the areas of delay or pain, and focussing on improving or automating those elements. The second is more novel, and perhaps completely new with Agentic AI: if we can identify the capabilities, tools, and knowledge that are needed in that end-to-end process, then your team of AI Agents can be trained to determine approaches to accelerate these outcomes in your organisation. In truth, there is a strong argument to try both where possible. Delivery: Streamlining PMO Functions & Managing Risks Estimating costs faster is one essential function, but the challenge is also to ensure that these services, projects, or operational needs, are still being delivered for the cost envisaged. Agentic AI can also be applied to act as an enhanced Project Management Office (PMO) function by taking progress input from a variety of sources, interpreting against all that is known, and making proactive intervention recommendations to help keep the team on track. Imagine this use case: an Agent Team that has specific agents focused on aggregating data, perhaps supplied from existing Excel reports or through interfaces to the financial systems; some agents are specialised at determining and evaluating risks, while others are trained to have a deep understanding of the contract terms, operating model, resourcing, or anything that can be provided as a set of data or interface. There are, of course, numerous regulations (GDPR as a minimum), policies, and ethical AI frameworks that must be adhered to, but we have already seen robust solutions designed for highly secure environments. That being said, do not compromise here: it is critical that organisational data is protected from a security perspective, requiring a full transparent, auditable solution. Agentic AI in HR & Finance: Driving Productivity Improvement In a wider context, Agentic AI can impact the entire Operating Model of a local authority or council, improving productivity and enabling existing teams to achieve more, and faster, through the assistance of AI Team Members. There are numerous use cases for these applications across HR, campaign recruitment, performance appraisals, apprenticeships, and more. This technology is also beginning to ask questions of regulations; for example, for many years we have pushed job descriptions through tools that ensure gender neutrality, yet if we can easily create and promote a multiplicity of job descriptions and adverts that are targeted on broadly diverse groups, then there may be a more effective engagement across these demographics. We are also seeing Agentic AI applied to finance functions, bringing a meld of machine learning tools with Generative AI to help automate process flows such as invoice processing, forecasting, accounting, financial reporting, and auditing. Summary: Harnessing Agentic AI for Local Government Transformation If your perspective on Generative AI is driven by playing with ChatGPT or Dall-E, and you have dismissed it as being irrelevant to your work in Local Government, then my plea is to look further. If you have worried about hallucination, or the security/privacy issues of applying it to the public sector, or the impact it may have on jobs, then look at the emergence of Agentic AI as helping to resolve some of these genuine concerns. Regarding the impact on jobs, though it is undoubtedly true that the employment landscape is constantly evolving, there are some wider, incontrovertible megatrends that are making it increasingly difficult to recruit the necessary people to deliver the required services—for example, aging populations, or shrinking populations (in some geographies). As a strong voice in the world’s CDR (Digital Responsibility) movement, I have been talking about the necessity to think of these consequential impacts for nearly a decade. Yet, I have seen the reaction to public sector employees finding themselves better able to perform the actions required for their departments or citizens without the reliance on consultants in the supply chain. Think of Agentic AI as enabling you to do far more with your existing teams; to onboard new employees faster; and to condense elapsed times to respond to requests or deliver services. Think of it as a way of making your employees’ lives easier, by providing them with the information to help make their decisions, or complete activities faster. It is true that there are risks and dangers regarding AI, but these can be understood and mitigated in the context of specific use cases. Let its innovative potential drive your engagement with it, over fear of the unknown. In an environment in which taxation is unlikely to significantly increase to provide greater funding and the costs of delivering public services continues to increase, we must find some transformative ways to keep going. Agentic AI presents this opportunity, we just need to understand how to harness it most effectively in harmony with human teams who need that help. In short, Agentic AI can be instrumental in future-proofing your operations and delivering better public services for less cost. Agentic AI from Futuria Combined with Cambridge MC’s Public Sector Expertise Cambridge Management Consulting and Futuria have formed a strategic partnership to offer Agentic AI solutions tailored to the needs of UK local authorities. This collaboration brings together Cambridge MC’s extensive expertise in public sector transformation and Futuria’s cutting-edge AI technology, creating a powerful proposition for councils facing budgetary constraints and operational challenges. Craig Cheney, Managing Partner for the Public Sector at Cambridge Management Consulting, highlights the potential impact of this collaboration: "Our partnership with Futuria presents a transformative opportunity for local authorities across the UK. By combining our deep expertise in public sector transformation with Futuria's advanced Agentic AI technology, we are empowering councils to navigate their financial challenges while improving service delivery. This is not just about cost-cutting; it's about enabling local governments to do more with less—delivering better outcomes for their communities in a sustainable way." Cambridge MC has a long-standing commitment to supporting the public sector through economic challenges. With decades of experience working with councils and educational institutions, Cambridge MC has helped organisations save over £2 billion through cost reduction initiatives and business transformation. This expertise is now amplified by the integration of Futuria’s Agentic AI solutions, offering local governments a powerful toolset to future-proof their operations and superpower their leadership and teams. About Rob Price Rob is a co-founder of Futuria, an Agentic AI company enhancing organisational productivity with multi-agent teams. He hosts the Futurise podcast, interviewing CEOs and AI business founders about the start-up and scale-up world of AI and Generative AI in the UK, Europe and US. Rob has held various senior leadership roles, from Sales Director to CDO, COO, and Deputy CEO at Worldline UK&CEE, demonstrating strategic thinking, problem-solving, and effective execution. Link to Podcast on Spotify Rob co-founded the Corporate Digital Responsibility movement and helped launch the International CDR Manifesto in October 2021. He manages corporatedigitalresponsibility.net and hosts the 'A New Digital Responsibility' podcast, now in its fifth season. A frequent speaker at European events, he is also a trustee of Inspire+, a charity promoting healthy lives for primary school children. About Futuria At Futuria, we’re passionate about reshaping the future of enterprise operations with our advanced AI Agent Teams and pioneering Agentic AI solutions. Our mission is to empower businesses by integrating modular, explainable, and responsible AI that fits seamlessly into complex environments. By enhancing human expertise, we help organisations gain full control, transparency, and scalability—delivering impactful solutions that drive efficiency, reduce costs, improve decision-making, foster innovation, and empower users. Fine out more at: www.futuria.ai
by Cambridge Management Consulting 13 November 2024
Press Release: 13/11/2024, London – Cambridge Management Consulting (Cambridge MC), a global management consulting firm known for its expertise in digital transformation, and Futuria, a leader in Agentic AI solutions, today announced a strategic partnership. This collaboration will empower businesses with innovative artificial intelligence (AI) solutions that drive efficiency, growth, and competitive advantage. Futuria is transforming enterprise operations with its advanced AI Agent Teams and pioneering AgenticAI platforms. Its AI solutions are modular, explainable, and responsible, ensuring seamless integration into complex business environments while enhancing human expertise. Cambridge MC is an international consulting firm with a proven track record of helping organisations navigate complex challenges and seize emerging opportunities. Led by a team of senior executives, Cambridge MC provides strategic guidance and expert support to clients across sectors such as telecommunications, public sector, and back-office operations. Cambridge MC is committed to embracing technological advancements and maximising the benefits of AI for its clients. By combining Futuria's multi-agent AI teams with its own expanded market presence, Cambridge MC continues to enhance its AI-enabled service offerings to improve the speed and quality of client delivery. This strategic partnership brings together Futuria's AgenticAI solutions and Cambridge MC's deep industry expertise and global reach, enabling enhanced decision-making and project delivery. "We're excited to partner with Cambridge Management Consulting," said Rob Price, Co-Founder of Futuria. "Their extensive industry knowledge and global reach will accelerate the adoption of our AgenticAI multi-agent teams, empowering organisations to achieve new levels of efficiency and innovation." Tim Passingham, Chairman of Cambridge Management Consulting, added, "Futuria's innovative AgenticAI platform aligns perfectly with our commitment to providing clients with cutting-edge digital solutions and helping clients navigate the brave new world of Artificial Intelligence. We are confident that this go-to-market partnership will enable us to help our clients harness the tremendous opportunities presented by AI and avoid some of the potential risks of the new technology." About Cambridge Management Consulting Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps companies of all sizes make a positive impact on the world. Founded in Cambridge, UK, the firm has grown to over 200 consultants working on projects in 22 countries. Cambridge MC focuses on supporting private and public sectors with challenges related to people, processes, and digital technology. Cambridge MC is unique in employing only senior executives with real industry or government experience, ensuring clients receive advice from a place of true credibility. For more information, visit www.cambridgemc.com . About Futuria Futuria is dedicated to reshaping the future of enterprise operations with advanced AI Agent Teams and pioneering AgenticAI solutions. The company's mission is to empower businesses by integrating modular, explainable, and responsible AI that fits seamlessly into complex environments. By enhancing human expertise, Futuria helps organisations achieve control, transparency, and scalability, delivering solutions that drive efficiency, reduce costs, improve decision-making, foster innovation, and empower users. For more information, visit www.futuria.ai .
Abstract neon lines from a spinning object
by David Jones 11 September 2024
The Environmental Trade-off in Digital Infrastructure Development Digital development presents a double-edged sword. On the one hand, it boosts productivity through remote work, AI, and automation, with the potential to lift billions out of poverty. Yet, at the same time, the rapid growth of infrastructure required to support these developments will need a corresponding growth in decarbonisation to avoid a climate catastrophe. The German Advisory Council on Global Change highlights this contradiction: “uncontrolled digital change threatens to undermine the important foundations of our democracies” [1] . This article takes an in-depth look at how global institutions push the mantra of ‘digitisation’ as a developmental priority for nations while failing to adequately acknowledge the huge climate impact of this enterprise. This obscuring of consequences eases the way for a rapid extension of infrastructure that consumes billions of gallons of non-renewable resources annually. In this article, I suggest that detailed modelling and forecasting are one of the major pillars needed to address this dichotomy. I will set out an approach and resources for modelling the digital demand to design a more predictive approach to digital infrastructure builds. The Environmental Impact of a Data Explosion The amount of data flowing over global digital infrastructure has exploded 300-fold over the last 10 years [2] , with the next 20 years expected to see faster-paced growth on the back of the continued digitisation of life and entertainment, as well as from huge numbers of people in developing countries coming online for the first time. This explosion is a good thing—the UN’s Sustainable Development Goal (SDG) 9 aims to provide universal and affordable access to the internet by 2030 [3] . Access to the internet and digital services strongly correlates with improvements in education, healthcare and women’s empowerment. As increasing numbers of people come online, and the scale of their data use grows, a variety of digital infrastructure will need to be built or scaled up if the digital ambitions of countries and trading blocks are to be realised. Connectivity is one part of the solution—increased coverage of broadband, mobile and satellite will undoubtedly support these targets. But, ultimately, all that data traffic needs a destination point, in the form of data centres, which, unfortunately, require vast sums of power. In the USA, data centres are expected to consume 380TWh of electricity by 2027 [4] , almost 9% of the country’s total consumption. Ireland faces an even larger burden with digital infrastructure expected to consume 33% of the country’s total electricity by 2026 [5] , and potentially 70% of the country’s electricity by 2030 [6] . Ireland and the USA have reliable national power grids, but this is not necessarily the case in developing countries. In Nigeria, data centres and mobile towers rely heavily on diesel generators, burning nearly a billion litres of diesel annually. This is a country where the average annual mobile data traffic per subscription is only 6GB per year [7] , just over 0.1% of the average traffic from a UK subscriber. To achieve universal internet access for a population that is estimated to cross the 300 million threshold by 2036 will require an exponential growth in digital infrastructure. If Nigeria remained dependent on diesel generators, and data consumption on a per-person basis reaches the UK’s level of data traffic, then the country would consume 9 trillion litres of diesel a year—over 100 times the amount of diesel consumed by the entire world in 2022 [8] . This single event would create a climate catastrophe—even if the UK, France, Germany, Spain and the Nordics reduced their CO2 emissions to zero, this would offset less than half of this increase. This is of course the worst-case scenario. Grid infrastructure has developed across West Africa and there are a multitude of projects which are building green energy infrastructure. But there has yet to be a major MNO, TowerCo or data centre company which has shown significant year-on-year reductions in emissions. It is unjust to expect developing nations to slow down or halt their digitisation while developed countries reap the benefits of a digitised economy. Instead, alternative approaches to managing global emissions are needed. And this is where predictive analytics become a crucial tool for forecasting future demand. These tools and models will support the development of alternative strategies for power generation and implement methods to reduce emissions from digital infrastructure. A predictive tool that models national network traffic growth and compares it to projected digital infrastructure expansion will help identify underserved areas early, enabling better planning of digital and power infrastructure. Early planning allows for the integration of renewable energy, natural cooling solutions, and partnerships with sustainability experts to reduce emissions. Creating the Model: Traffic vs Digital Infrastructure To address these challenges, David Jones, an Associate of Cambridge Management Consulting, has developed a comprehensive model that examines global internet traffic on a country-by-country basis and compares it to existing and planned digital infrastructure within those countries. This model considers several factors: Population Growth: Increasing numbers of internet users Economic Growth: Rising wealth levels leading to more internet usage Internet Penetration: A growing proportion of each country’s population getting online Usage Patterns: Moving towards video transmission over the internet significantly increasing traffic B2B and M2M Traffic: Business-to-business and machine-to-machine Internet traffic growth This model projects internet traffic growth over the next 20 years, if data traffic growth follows a logarithmic curve, increasing at a decreasing rate. In Germany and other developed nations, the rate of traffic growth slows once it reaches a certain threshold, as there is a natural limit to how much HD video a person can consume. By comparing these projections with a database of over 10,000 data centres, including locations and power consumption, it is possible to identify regions with underdeveloped or overdeveloped digital infrastructure. Note: This model does not account for the growth in generative AI, which adds further demand on a strained digital infrastructure. For more information on this subject, see our recent article: Building an AI-ready infrastructure . Initial Results When we run this model and compare countries, what immediately becomes clear is the difference in scale between the growth of digital infrastructure and internet traffic. Ireland’s digital infrastructure is increasing at a rate faster than its internet traffic, while in countries like Bangladesh and Algeria internet usage is growing ten times faster than the digital infrastructure that supports it. David has modelled 76 countries and will be completing another 50 over the next few months. So far, the CAGR of internet traffic is around 30%, and the CAGR of data centres is around 12%. What’s clear from this graph is how the difference in growth rates compounds over time, and that as the years progress the gap between traffic and infrastructure widens. This shows that over time the availability of infrastructure will become a massive limiting factor to digital experience. Eventually, the lack of adequate infrastructure may even prevent citizens from accessing essential internet services.
A smooth golf-ball top of a modern building against a neon sky
by Duncan Clubb 10 September 2024
In a previous article, Building AI-ready Infrastructure, we looked at the challenges that face the builders of digital infrastructure to create the massive engines that will power the ‘AI Revolution’ – in particular, the mega-data centres that will host the training systems used in Generative AI platforms like ChatGPT.  Most of the attention in the data centre industry is on these monsters, but there is more to it that we need to consider. This article looks at the other uses, applications, and implications of AI, and the infrastructure required to maintain them. The Growth of Industrial AI There are many flavours of AI, and although much of the current focus is on Generative AI, commercial applications use all sorts of other techniques to get the benefits that AI can offer. Indeed, there are some AI experts who think that too much emphasis is being given to the prominent large language models, and that the market will require a more diverse model for deploying infrastructure that will support real-world applications. There are many examples of industrial and manufacturing applications using AI already to optimise, for example, production-line efficiency in factories. These systems take data from sensors and devices (e.g. cameras), and then control the manufacturing processes in real time to improve efficiency, or to reduce the use of raw ingredients – a great example being the use of specialist glues in the automobile industry for sticking windscreens to car bodies – an AI platform has been in use to reduce the amount of glue used without compromising the efficacy of the bond. This may sound, trivial but the quantities used globally mean that even small proportional savings can amount to huge monetary savings. This type of application, used across multiple industries, has enormous potential for saving precious resources (or money), and many industries have been using these techniques for years. However, it is mostly the large manufacturers and processing companies that have been able to exploit this. Deploying this type of system can be expensive and usually entails situating a lot of processing power close to the production line. This excludes smaller enterprises from being able to take advantage as the barrier to entry is too high and involves maintaining IT kit that is expensive and difficult to look after.
by Duncan Clubb 6 September 2024
Artificial Intelligence (AI) is the hottest topic in technology for many reasons, good and bad, but it’s happening and it’s here to stay, so how do we build the infrastructure necessary to support it? To start with, we should recognise that there are many forms of AI. The one that has created the most buzz is generative AI, as seen in ChatGPT, Meta's LLaMA, Claude, Google’s Gemini, and others. Generative AI relies on LLMs (Large Language Models) which have to be trained using vast amounts of data. These LLMs sit in data centres around the world, interconnected by vast fibre networks. The data centre industry has not stopped talking about AI for at least 18 months, as it gears up for an ‘explosion’ in demand for new capacity. Some of the most respected voices in technology have predicted immense amounts of growth in data centre requirements, with predictions of triple the current capacity within 10 years being at the conservative end. That’s three times the current global data centre market, which has taken 30 years or more to get to where it is today. And, when we say growth, we’re talking about power. AI systems will require three times more electricity than data centres currently consume. Depending on who you ask, that’s about 2-4% of today’s global electricity production. And we’re talking about tripling that, or more. Data Centres So, what is ‘AI-ready infrastructure’ and how are we going to build it? The two key elements are data centres (to house the AI systems) and networks (to connect them with the rest of the world). LLM training typically uses servers with GPUs (the chip of choice for AI) and, for various technical reasons, these work best when in close physical proximity to each other – in other words, GPUs work best in large numbers in large data centres. Not just that, but the new generations of GPUs work best in dense data centres, meaning that each rack or cabinet of AI kit needs a lot of power. Most data centres are designed to accommodate older kit that is not so power hungry. The average consumption globally is about 8kW per rack, although many still operate at about 2kW per rack. The latest nVidia (the leading GPU manufacturer) array needs a colossal 120kW per rack. The infrastructure inside a data centre designed for these beasts is complex: the cooling systems (GPUs run very hot) and electrical distribution systems are much harder to design and set up, and are also expensive. So, data centres for AI training systems are mostly going to be new, as adapting older facilities is a non-starter. So, where do you put them? Finding land next to the vast amounts of electricity required is increasingly difficult in many European countries, especially in the UK. Most of the utility grids in Europe are severely lacking in spare capacity, and building new grid connections and electricity generation is a slow and expensive process. The answer might be to locate these new AI data centres near new renewable energy generation sites, but those are few and far between, so land with access to power now carries a hefty premium. Small nuclear reactors could also be an answer but might take a few years to materialise – we know how to build them (witness the nuclear submarine industry) but getting planning permission to put them on land is another matter. All in all, the data centre industry seems to be at least a few years away from being able to provide the massive upgrade in capacity that is expected. Even solving the land/power problem leaves the issue of actually building a new scale of data centre, 10 or 20 times bigger than what most would consider to be a gigantic site today. It can be done, we can solve the engineering challenges, but these are huge construction projects. Networks What about the networks? Actually, although very little real research has been done on the impact of large-scale AI rollouts on existing networks, we might be in a better position. The fibre networks in the UK and many European countries have benefited from significant investment over the last few years, so coverage is a lot better than it used to be. That does not mean that fast and large fibre routes, which will be a necessity for most AI systems, are all there, but it will be easier to build out new capacity than it will be to find power. Still, what we really need is some serious research into the amount of data that will need to be moved about and how that maps with existing network infrastructure. All in all, we have more questions than answers. Some people in the infrastructure industry are sceptical that things will ever get to the scale that some are predicting, but most of us do expect it to happen – it’s just a matter of time, and the race has already begun. Cambridge Management Consulting Duncan Clubb is a Senior Partner at Cambridge Management Consulting, specialising in data centre and edge compute strategy. Duncan has extensive experience as an IT consultant and practitioner and has worked with many leading organisations in the financial, oil and gas, retail, and healthcare sectors. He is widely regarded as a leading expert and is a regular speaker at industry events. If you or your organisation require support preparing your Digital Infrastructure for the emerging AI-industry, you can read about our array of Data Centre services, and get in touch with Duncan Clubb, through our designated Telecoms, Media, and Technology service page.
Zoe Webster with office background and blue tint
by Zoë Webster 4 September 2024
This month we put the spotlight on Zoë Webster, Associate Consultant for AI, Digital & Innovation With over two decades in the Artificial Intelligence (AI) sphere, Zoë Webster is renowned as a practitioner and leader, recently recognised as one of AI Magazine’s Top 10 Women in AI in the UK and Europe (2024). At Cambridge Management Consulting, Zoë takes on the pivotal role of leading our AI initiatives and driving digital innovation. Leveraging her extensive experience in developing and applying novel AI techniques across diverse sectors such as retail, cyber security, defence, and health, Zoë is instrumental in shaping our AI strategy and implementation. Her unique ability to bridge the gap between the public and private sectors, coupled with her insights on the opportunities and risks of emerging technologies like Large Language Models, positions her perfectly to guide our clients through the complexities of digital transformation. Zoë’s expertise ensures that we remain at the forefront of AI advancements, delivering cutting-edge solutions that drive sustainable growth and innovation for our clients. An Introduction to Zoë's work Having been in the AI space for over 20 years, the past couple of years, since the launch of ChatGPT and the catapulting of AI into the public consciousness, have been in part eye-opening and in part déjà vu for me. The scale and reach are different to anything we have seen to date – I realised this when friends and family of all ages and backgrounds are talking about AI – but it is part of the well-cited technology hype pattern we have seen before in AI as specific techniques show promise (expert systems and neural networks, for example) and organisations see them as a way to solve current problems/challenges. I am fortunate in that I got into AI early. I describe myself as classically trained in that I learnt and experimented with the broad range of AI algorithms on different applications in my early career, so I understand that AI has much more to offer than whatever technique is currently in vogue. After developing and demonstrating novel AI techniques in a range of applications, I got the opportunity to learn more about the role of innovation to the wider economy and society through my time at Innovate UK, now part of UK Research and Innovation. From that, I understand the impact of technology and how business innovation can be accelerated given the right conditions and collaborations. My COVID-19 story includes the juggle of leading Innovate UK’s first COVID-19 innovation competition, to get critical grant funding out to businesses to ensure innovation could continue during this time, while attempting to home-school two children. During lockdown I joined BT, where I built and led their AI Centre of Enablement to scale up AI development and deployment across the company. Developing a machine learning model as a proof-of-concept is one thing, but it takes a whole other set of skills and approaches to successfully and safely deploy that model at scale and with real users, and then to repeat that for other models for different applications. Luckily, my breadth of experience as well as my deep AI expertise enabled me to set up and lead the team to specify and address dozens of AI opportunities. Even as the current developments in AI fail to quite live up to all the hype for everyone, organisations have an opportunity to apply the best and most relevant advancements to generate value, whether that is through customer acquisition, better customer service, better colleague experience, greater productivity or improved sustainability. This goes beyond the technology but to AI governance too, which means thinking carefully about how to practice AI responsibly. Working with Cambridge Management Consulting, I am excited to use my breadth and depth to help more organisations make the most of AI to create value in meaningful ways. To find out more about our AI, digital and innovation services, go to our Innovation service page or contact Zoë using the form below.
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